Katy Perry follows in the footsteps of Beyonce and Lady Gaga as she’s unveiled as the face of H&M’s holiday collection

Fashion

as the face of H&M’s holiday collection

  • Katy, 30, will star in the 2015 Holiday Campaign
  • Store say they love her incredible talent and energy
  • Singer is also the star of Moschino’s campaign and has Claire’s range 

It’s the high-street fashion retailer famed for tapping the biggest A-listers to front its campaign.

And H&M, who have previously snapped up Beyonce and Lady Gaga, is following suit with its latest campaign star.

It’s been revealed that international pop icon Katy Perry will star in the 2015 Holiday Campaign.

Katy, 30, will feature in a global TV and print campaign that celebrates the season in true H&M style, full of joy and togetherness for the holidays, say the brand.

Katy Perry follows in the footsteps of Beyonce and Lady Gaga as she's unveiled as the face of H&M's holiday collection. The pop sensation shared a sneak peek of her upcoming campaign on Instagram with the caption: 'I am excited to announce that I will be starring in H&M's #HappyandMerry Holiday Campaign launching later this year'

Katy Perry follows in the footsteps of Beyonce and Lady Gaga as she’s unveiled as the face of H&M’s holiday collection. The pop sensation shared a sneak peek of her upcoming campaign on Instagram with the caption: ‘I am excited to announce that I will be starring in H&M’s #HappyandMerry Holiday Campaign launching later this year’

Clearly chuffed with her latest coup, Katy shared a sneak peek of her upcoming campaign on her Instagram page.

Donning a cosy Christmas jumper and red bow, Katy is the picture of holiday cheer. ‘I am excited to announce that I will be starring in H&M’s #HappyandMerry Holiday Campaign launching later this year,’ she said.

In a statement discussing her new gig, Katy said: ‘H&M was one of the places where I first began cultivating my personal style.

‘I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created.

Donning a cosy Christmas jumper and red bow, Katy is the picture of holiday cheer in the behind the scenes imagery released by the Swedish fashion giant

Donning a cosy Christmas jumper and red bow, Katy is the picture of holiday cheer in the behind the scenes imagery released by the Swedish fashion giant

This is just the latest in a string of successes for the star, who was the first artist to surpass 75 million digital downloads

This is just the latest in a string of successes for the star, who was the first artist to surpass 75 million digital downloads

A spokesperson for the brand added: ‘We are so thrilled that Katy Perry will star in our campaign this holiday season.

‘We love everything about Katy, from her incredible talent and energy to her playful sense of personal style.’

This is just the latest in a string of successes for the star, who was the first artist to surpass 75 million digital downloads and become the top Twitter star with 72 million followers.

Katy is also the only female artist to have five Billboard No1s from the same album (California Gurls, Teenage Dream, Firework, E.T. and Last Friday Night), and the only artist ever with two videos (Roar and Dark Horse) at over 1 billion views on Vevo.

Katy, who also has a collection with Claire’s Accessories and is the the star of Jeremy Scott’s new Moschino campaign, is currently on her Prismatic World Tour through Europe, Asia and South America.

Katy Perry at Prismatic premiere screening (archive)

A spokesperson for the store said of the star: 'We love everything about Katy, from her incredible talent and energy to her playful sense of personal style'

A spokesperson for the store said of the star: ‘We love everything about Katy, from her incredible talent and energy to her playful sense of personal style’

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