The supermodel, 44, makes her debut for the luxury lingerie label as a femme fatale with a killer instinct and a body to match
BY Olivia Bergin | 16 December 2014
Photo: Ellen von Unwerth
Naomi Campbell is firmly back in the campaign spotlight thanks to a new gig with Burberry and as of today, a revealing role for Agent Provocateur.
Following in the footsteps of her good friend Kate Moss and Helena Christensen, Maggie Gyllenhaal and Monica Cruz, it is the first time that the Londoner has worked with the brand.
Sarah Shotton, creative director at Agent Provocateur told The Telegraph why the union between the two names has taken so long: “We’ve wanted to work with Naomi for years but were waiting for the perfect campaign to use her in as we wanted to make sure we made a real impact. Her strong fearless personality was the perfect match for the femme fatale vixen character she portrays.”
‘Kate, is that you?’ Campbell takes a call in a sultry black set called Evalyne
Captured by revered photographer Ellen Von Unwerth, Campbell plays the protagonist in a series of striking images inspired by filmmaker David Lynch’s thriller The Lost Highway and Brian de Palma’s murderous Body Double.
Referring to the shovel, gloves and knickers sported by Campbell in the campaign the company states: “With a killer instinct and a body to match, she cloaks herself in only the most devastatingly sensual pieces to commit the perfect crime.”
Campbell gets up to some mischief with a shovel while sporting the Karlie set of lingerie
Indeed, the Streatham-born pin-up is kitted out in the full works: sky-high-heels, stockings and suspender belt, matching brief and knicker sets that go by the name of Stevie, Tanya, Honney and Karlie. Occasionally, she carries a whip or a pair of handcuffs.
Boudoir time in Tanya
Despite the dark nature of the images, there is a wittiness to the idea. Shotton explains how the brand “love using women that have a great sense of humour as we like our campaigns to be a bit tongue and cheek and appreciate women that can have fun with their sexuality.”
Wearing a vivid green set named Payge, Campbell takes a break in a car park
Naomi is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates in our images.
Campbell atop a motor sporting the Honney ensemble
The Londoner shows off her dominatrix side with a pair of handcuffs